Boost Conversions with the Perfect Buy Box Formula!

Hi marketers!

In todays post I will go through what make a excellent product landing page for an eCommerce website.

As savvy marketers, you know that the buy box is the ultimate leverage point on your site.

So, let's dive right in and dissect the anatomy of a high-converting buy box!

Follow me on LinkedIn for more free giveaways: click here

Above The Fold:

When you first land on a landing page, everything that you first see is considered above the fold.

Some key points to consider when optimizing your landing page are:

• Objection handler: Gives the brand more credit and removes any objections that customers may have about your product.

• Offer: Include your offer (20% off, buy 1 get 1 free)

• 1:1 Image ratio: Images should NOT be covering the whole screen

• Infographic Images: Add more info in the sliders

• Social proof: Use trusted review platforms like TrustPiolet for more creditability.

Below The Fold:

Anything that you didn’t see in the first image is considered “below the fold.”

Some key points to consider:

• Context about product: Is your product customizable?

• Add a Subscription incentive

• More objection handling + benefits

• Relevant upsell add-on product

• High contrast CTA

• Trust Payment gateway badges

Remember, the buy box is your golden opportunity to influence purchase decisions.

By implementing these strategies, you can create a high-converting buy box that entices and compels your audience to take action.

Follow me on LinkedIn for more free giveaways: click here