6 On-Page SEO Audits You Must Understand

Welcome back everyone!

Today's newsletter will focus on properly auditing your website for On-Page SEO. I will discuss six main components to enhance your website's ranking. 🎩

OVERALL CONTENT
On-Page SEO Basics

Boosting your on-page SEO is the top priority when it comes to nailing SEO. Here are some important things to keep an eye on:

✅ Duplication
✅ Primary and secondary keywords
✅ H-tags
✅ Check for cannibalization
✅ Location-based keywords
✅ Contact information is present

TITLE AND DESCRIPTION TAGS
This is a Heading

The title and description for each page on your website is crucial to optimize. You need to avoid duplication meta-tags and focus on the primary and secondary keywords.

✅ Duplication
✅ Primary and secondary keywords

INTERNAL LINKS
Add 3-5 Internal Links

My favorite strategies for on-page SEO is to add internal links to all my pages. I like to add 3-5 internal links, including the homepage. Internal links are hyperlinks that point to different pages on the same website.

These differ from external links, which link to pages on other websites.

Keep track of these two KPIs when doing internal linking:

✅ Descriptive Anchor Text
✅ Broken links

Here’s what an internal link looks like on a live page:

OUTBOUND LINKS
External Links Matter Too

Outbound links are links that point from your website to another. They’re often used to connect and direct readers to external resources such as websites, articles, and other publications.

The number, quality, and context of your outbound links can affect your SEO.

Check your website for:

✅ Links open into new windows or tabs
✅ Broken links

MULTIMEDIA
External Links Matter Too

Most people still don’t optimize their media files. Adding images and videos can help improve your SEO ranking and increase user-experience as a whole.

Just a reminder, always add ALT text for your images!

Check your website for:

✅ Include images, GIFS or videos
✅ Broken Images or videos
✅ Descriptive alt text for images

SCANNABILITY
People Don’t Read

Most people will never read a full blog post and newsletter like this one. Making your post scannable will be easy for the read to interact with the content.

Include these in your website:

✅ Bullet points
✅ Numbered lists
✅ Short paragraphs

AI TOOLS
Use These Tools To Grow Your Website

Creating content has never been easier. Reword is a tool I’ve been using to grow my website and client websites for the last few months.

Try it out for free below:

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